The Frank Lloyd Wright Collection
❋ OverviewWhitehall Products launched a licensed Frank Lloyd Wright Collection spanning address plaques, mailboxes, home accents, and outdoor décor. I designed two address plaques and three décor pieces within the collection, and built the visual system supporting retail buyers, ecommerce, and printed sales materials.
❋ Scope
Large licensed collection with over 200 skus
❋ Deliverables
5 asset categories
❋ Audiences
Retail, ecom, sales
The Frank Lloyd Wright Collection
Role
Creative Direction
Branding
Product Marketing
Company
Whitehall Products
Licensed through the
Frank Lloyd Wright Foundation
2025 - 2026
Category
Brand System
Licensed Collection
Print + Digital
Product Design
Personalized
The Collection
Licensing a legacy like Frank Lloyd Wright's comes with weight and tremendous honor: Foundation standards to uphold, a premium audience to earn, and a 200+ SKU collection to keep coherent across every touchpoint.
The design problem was the system, not the surface.
Non-personalized
Hook Decor
Street Side Mailboxes
Wall Mailboxes
The System
The System in Action A B2B launch email, a brochure, and catalog — hero, brand voice, catalog CTA, institutional sampling program, and three category sections — built entirely on the same visual rules as the print catalog and product imagery. Same system, different channel.
Brochure
Magazine Spread
Designed for the Collection
Luxfer Prism
The Frank Lloyd Wright Luxfer Prism Tile Plaque Set draws from Wright’s early prism-tile designs for the Luxfer Prism Company in Chicago, where he created geometric patterns intended to refract and spread natural light. Cast in metal with crisp geometry and layered relief, each tile brings the abstract circles, arcs, and linear structure of the Luxfer designs into a refined, contemporary wall display. Offered as a coordinated set of four, it’s a purposeful, design-forward way to build a striking Wright-inspired arrangement.
Waterlilies Quote
The Frank Lloyd Wright Water Lilies Study Nature 4-Hook Plaque pairs Wright’s beloved “Study nature” quote with his delicate Waterlilies design, adapted from an early drawing for an art glass screen that is thought to date to around 1893–1895 and was never produced. Cast in metal with crisp linework and layered relief, it brings Wright’s nature-inspired geometry into a refined, contemporary wall accent. Finished with four sturdy hooks, it’s a purposeful, design-forward way to organize coats, bags, or everyday essentials with authentic Wright-inspired character.
December Gifts
The Frank Lloyd Wright December Gifts 4-Hook Plaque draws from December Gifts, one of Wright’s unpublished Liberty magazine cover designs from 1927, created as part of a series of twelve seasonal concepts that were considered too avant-garde for publication at the time. The design abstracts wrapped gifts, ribbons, and holiday ornaments into crisp geometry and layered relief, cast in metal for a refined, contemporary presence. Finished with four sturdy hooks, it’s a purposeful, design-forward way to organize coats, bags, or everyday essentials with authentic Wright-inspired character.
Coonley Modern Horizontal
Inspired by the legendary geometric art glass of Frank Lloyd Wright’s Avery Coonley Playhouse, this modern address plaque transforms a functional home detail into a design statement. Wright’s Prairie-style work is known for bold horizontal lines, geometric forms, and integrated architectural elements—principles reflected in this contemporary plaque.
Cube Abstraction
The Frank Lloyd Wright Cube Abstraction Modern Plaque reflects Wright’s enduring design language of bold geometry, abstraction, and disciplined linework. Cast in metal with crisp architectural detailing, it brings a refined, contemporary presence to the home's exterior—a purposeful, design-forward way to display your address with authentic Wright-inspired character.
Market ResponseEarly interest confirmed the collection was retail-ready.
Early interest confirmed the collection was retail-ready.
Wayfair praised the presentation and product assets.
Plow & Hearth expressed interest in carrying select pieces.
Exterior Accents picked up the collection.
Taliesin in Wisconsin asked about the collection before official release.
A collection system built not just to look approved — but to be understood, merchandised, and sold.